What Exactly Is an Entrepreneur?

Many people fantasize about the rewards: being your own boss, no 9-to-5 grind, financial independence. But here’s the truth—those rewards come AFTER seasons of intense sacrifice. You may have to invest significant money and sacrifice time with your loved ones to build something sustainable. Success is a harvest; and sowing comes first. I explain the real price of freedom in Discipline Equals Destiny, where I emphasize that disciplined action creates long-term freedom.

So, what truly defines an entrepreneur? At its simplest, an entrepreneur is someone who starts a business. But I would argue, being a real entrepreneur is not just starting—it’s consistently and intentionally working to grow that business, adapt, and overcome obstacles. Passive ideas don’t make you an entrepreneur; consistent action does. I cover this mindset deeply in my blog “The Side Hustle Blueprint”, where I teach that the foundation is in daily, focused effort.

The statistics may sound intimidating. According to reports, about 4 out of every 10 businesses turn a profit. That means 60% either break even or lose money. But don’t let these numbers scare you—let them wake you up. Success is available to those who outwork, outthink, and outlast the average entrepreneur. I break down how to position yourself in the winning percentage in my book Wealth Creation Strategies.

Many believe that a business succeeds purely based on product quality, market demand, or customer base. But the real differentiator is your personal effort and mindset. Your product can change, your website design can evolve, but without a resilient, focused, hard-working entrepreneur behind it, none of it matters. This is something I emphasize in my blog “Mindset Mastery for Entrepreneurs”.

The harsh reality is that it often takes about five years to see whether your business will succeed or fail. This is backed by Census and Bureau of Labor Statistics data. Many people give up far too soon because they underestimate how long it takes to see meaningful growth. Your responsibility is to stay consistent. I explain the power of consistency over time in The Inner Game of Success.

And here’s something most won’t tell you: entrepreneurship is rarely a straight line. It’s messy, filled with highs, lows, setbacks, and breakthroughs. What separates successful entrepreneurs is not a smooth journey, but their ability to stay the course no matter what. If you’re willing to show up daily, adapt, and push through, you will become part of the successful statistics.

Another myth to kill is the idea that entrepreneurship is about luck or timing. It’s not. It’s about creating your own opportunities. In my book Authority Marketing Secrets, I talk about how authority, positioning, and hard work consistently open doors others miss.

So, what exactly is an entrepreneur? An entrepreneur is a builder. Not just of businesses, but of systems, of habits, of wealth, and most importantly—of self. If you’re ready to step into that role, be prepared to lead yourself first. It starts within, and everything external reflects the internal.

For tools, mentorship, and more wisdom to accelerate your journey, explore my entire library of books and coaching programs at keithmuoki.com. Entrepreneurship isn’t just a business choice—it’s a mindset and lifestyle. Choose it boldly, and you’ll shape your destiny.